‘Try Try Try’ is the latest cut from Will Taylor and Charlie Martin’s project Hovvdy. It’s a subtly melancholic cut, propelled by a motorik drum-and-bass pattern, with airy held notes combining with the simple strum of guitars to support the Southern twang that runs through the warm vocal lines. The duo will be revealing their new album, Big World, on August 14th, 2026. They say: “The last record felt like such a generous offering: a double-album, deeply personal, you can literally hear me crying on some songs. With this one, we wanted to take on the challenge of making something more concise and to the point, and give the fans something that feels like a shorter but more exciting ride.” They’ll be touring extensively between June and November.