Euphoric Californian collective and fresh Rough Trade signings Hello Forever shared their confronting recent single ‘Everything Is So Hard’ just a matter of weeks ago. Returning today with an extremely pro looking live video of their new single ‘I’m Feeling It’, Hello Forever’s accomplished arrangements and unflinching approach catch you off guard. Sonically rich, made up of layers of piano, electric guitar and Beach Boys-inspired harmonies, Hello Forever’s heavier side hits you like a train. Thundering drums bring the track to an epic climax, as band leader Sam Joseph’s let’s loose on the high notes. Set in the Californian hills at sunset, the live video is a welcome complimentary offering. Letting us into their sun-kissed world, we see the band in their natural habitat, totally at one with their music and it’s a pleasure. Watch it here now. -Holly Mullineaux