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BABII DRIIFT

We've been intently following the progress of experimentally-inclined pop artist BABii since 2020's 'Beast'. Today, the Margate musician's new album MiiROR has landed both physically and digitally via Gloo. Marking this momentous occasion is an accomplished set of visuals for MiiROR's final single 'DRiiFT'. Directed by Dogbrain Videos, BABii & Johnny Goddard, the futuristic video is an icy tribute to modern gothic aesthetics. Taking cues from The Matrix to Evanescence's 'Wake Me Up' and even Grimes, there's something alluring about the darkness of the video that perfectly compliments the track. Sonically airy and industrial at the same time, 'DRiiFT' is a masterclass in darkness vs. light. -Holly Mullineaux 

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