Californian collective Hello Forever have announced their signing to legendary British record label Rough Trade with their accomplished new single 'Everything is So Hard'. Moving through a series of stirring chord changes, layered harmonies conjure nuances of the Beach Boys and Dirty Projectors as band leader Samuel Joseph spills his soul, bringing to light the emotional turmoil of deciding whether to walk away from an unhappy relationship. Sonically rich, electric and organic elements play off each other without drawing attention away from the complex vocal melodies, showing an incredible amount of restraint before letting loose for the last 40 seconds of the track. Listen here now. -Holly Mullineaux